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Phase 0
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Initiation Phase
The initiator of a project can be anyone within the
company but will typically be in the sales, marketing,
or development groups.
Enough information needs to be provided to the approving
authority to enable them to make a decision based on
the company strategy, existing projects, and current
resource availability. This will be done using a Project
Charter form which requires approval by the VP of Technology,
the VP of Marketing, and the VP of Sales.
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Phase 1
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Concept Evaluation Phase
Explore technical and market possibilities of an idea
to determine if it meets customer needs. The evaluation
should be complete enough to convince a sponsor that
an idea has enough merit to fund an investigation. Players
from each functional area begin to investigate the implications
of the idea in their area: Can we build it, can we test
it, can we sell it, can we ship it, can we support it?
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Phase 2
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Feasibility Phase
A Proof of Concept, prototype, or simulation is completed.
User requirements are defined, a product strategy is
established, a detailed business plan is produced, and
a risk analysis is completed
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Phase 3
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Definition Phase
A cross functional team is formed that represents the
critical organizational functions in driving the project
to completion. This team develops detailed specifications
and finalizes the product design. Global market segmentation
and product strategy is completed, including its eventual
phase out from our product line.
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Phase 4
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Development
The final product design is translated into the physical
product, process or service supports system. It is tested
for meeting form, fit and function. All product requirements
are met in the Alpha version. User Education, Logistics,
and Support have completed their plans. Product documentation
begins.
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Phase 5
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User Acceptance Phase
Product is tested in the customer's environment to
insure reliability and functionality. Support plan and
training plan are implemented. Change Control kicks
in.
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Phase 6
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Commercialization
The product is introduced and shipped. Measurements
are implemented. Plans and tools are archived. A Post
Launch Review is held. After a product is shipped, it
is monitored for success or failure. Revenue tracking
is in place.
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Phase 7
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Software Retirement
The Software Retirement Plan, developed during the
Definition Phase, is implemented.
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